NOTE: COURSE POSTPONED TO MAY-JUNE 2022!
More information will be posted later
Time and place: October 18th to 22nd 2021, University of Vaasa, Vaasa, Finland
Learning goal and objectives:
Due to globalization and higher international trade volumes there is an increasing trend in management research to conduct cross-cultural, cross-national and cross-disciplinary studies. Methods and methodology for comparative studies, however, require special knowledge and special skills. Researchers involved in cross-cultural research projects need to be familiar with the cross-cultural research methods and even be able to create novel methods and techniques in order to increase the validity, reliability, and trustworthiness of cross-cultural research. The empirical design becomes even more complicated, when studies are conducted in transitional and developing economies.
The course provides knowledge in:
- Designing theory based cross-cultural/ international studies
- Conducting cross-cultural research
- Quantitative and qualitative cross-cultural comparative methodology
- Doing cross-cultural collaborative research
- Doing research in transitional and developing economies
- Doing research outside your own home country
After the course the participants are familiar with relevant methodological literature on cross-cultural methods. They are able to use the literature as a guideline for their own methodological choices. The participants will understand the difficulties but also the opportunities of conducting cross-cultural research. The participants will receive knowledge, understanding and preparedness to independently develop skills in conducing empirical cross-cultural research.
Instruction and examination:
Credits: 6 ECTS
In order to pass the course you are required to
- Read literature for each session (see the preliminary program)
- Be active during the sessions
- Send in for all participants one page research proposal with emphasis on methods ONE week before the start of the course
- Prepare 3 ppt slides for your brief research proposal presentation in the beginning of the course, include a figure summarizing your project
- Hand in a revised research proposal focusing on cross-cultural methods one month after the course that reflects ALL the course literature (articles, books, and slides) as well as other information given during the course (ca. 15 pages)
In order to get credits you need to pass all the above parts of the course
Grading: 1-5
Prerequisites: Doctoral students and post doctoral researchers who are conducting or are aiming to conduct comparative cross-national/cultural or international research. The participants should be doctoral students or faculty members of universities of KATAJA or cooperation partners of KATAJA.
Admittance: Maximum 25 participants will be accepted to the course
Instructors:
- Professor Hartmut H. Holzmueller, TU Dortmund University, Germany: Culture theory, multi-centric team management, experiences from cross-cultural research, qualitative/ explorative research methodology. Harmut Holzmueller – Academic Website
- Professor Edwin Nijssen, Eindhoven University of Technology, the Netherlands: Research designs, use of borrowed scales, experiences from cross-cultural research. Edwin Nijssen – Academic Website
- Professor Thomas Salzberger, Wirtschaftsuniversität Wien, Austria: Measurement theory, emic and etic methodology, quantitative/ confirmative cross-cultural research. Thomas Salzbergger – Academic Website
Course coordinator and contact information:
The course coordinator is Professor Jorma Larimo ( jla@uva.fi) and for practical arrangements, please, be in contact with Ha Nguyen ( ha.nguyen@uva.fi) at the School of Marketing and Communication of the University of Vaasa.
Reference Lists:
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Briley, D. A., & Aaker, J. L. (2006). When does culture matter? Effects of personal knowledge on the correction of culture-based judgments. Journal of Marketing Research, 43(3), 395-408.
Douglas, S.P., & Craig, C.S. (2006). On Improving the Conceptual Foundations of International Marketing Research, Journal of International Marketing, 14(1), 1-22.
Douglas, S. P., & Nijssen, E. J. (2003). On the use of “borrowed” scales in cross-national research: A cautionary note. International Marketing Review, 20(6), 621-642.
Easterby-Smith, M., Malina, D. (1999). Cross-Cultural Collaborative Research: Toward Reflexivity. Academy of Management Journal, 42(1), 76-86.
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Taras, V., Rowney, J., Steel, P. (2009). Half a century of measuring culture: Review of approaches, challenges, and limitations based on the analysis of 121 instruments for quantifying culture. Journal of International Management, 15, 357-373.
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