Behavioral Experimental Research for Business Research

Time and place: 26.9.-30.9.2022, Helsinki (Aalto BIZ)

Learning goal and objectives:

This course provides students with the required methodological skills needed to conduct experimental behavioural research for business and managerial science (mainly relevant for marketing, organizational and consumer behaviour). It deals with the basic concepts and techniques that underpin scientific research in the management sciences. This unit combines both questions about how to do proper research to answer a research question (such as the appropriate data collection methods) and how to analyse these data (statistical analysis analysis).

The course will cover the following two core aspects:

1. How to do (behavioral) empirical research (main emphasis will be on experimental methods)

  • Identify research ideas and transform them into testable hypotheses
  • What are good and not so good experiments and how to test causality
  • How to identify good from not so good research questions
  • Understand the difference between business and basic science research
  • Understand the difference between publishing in good vs. in top academic journals

2. Building theories in business research and social sciences

  • Understand the difference between theories and ‘mere effects’
  • What are the problems with current approaches of social science theory building
  • New approaches and directions of business and social science theory building

Instruction and examination:

5 days (6 hours per day, in total 30 hours) of intensive teaching, including lectures, practical exercises with survey and statistical software, and targeted consultation and problem-solving sessions

Credits: 6 ECTS

Grading: 1-5

Prerequisites:  Students must have an understanding of basic quantitative research methods, and statistical analysis (usually covered in a intro to statistics class).

Admittance: PhD students in all fields of economics and business studies, (e.g. in marketing, management, accounting, etc.) who are handling research problems involving quantitative survey data. However, in student selection the priority will be given to doctoral students who are majoring in marketing, international business or management.

The maximum number of students admitted to the course is 25. 

Fill in the form below and send it to the course coordinator (






University, faculty and department :


Officially accepted as Ph.D. student (when and where?):

Are you a member of a graduate school, where?:

Completed methodology studies:

Research field:

Subject or title of dissertation:

Methodological approach of the study:

Phase of the dissertation (do you have own empirical data, have you analyzed it and if yes, how?):

Summary of the objectives, research questions and methodologies (approx. 500 words):

Your own objectives for participating the course:



Dr. Robert Kreuzbauer

Associate Professor of Strategy

University of Stavanger, Norway

Course coordinator and contact information: Elizaveta Sakhnovskaia (Aalto University, Department of Marketing)