Digital marketing and social media

Time: NEW TIME: 29.11. – 01.12.2017

Place: University of Jyväskylä

Learning goal and objectives: The course gives an overview of academic research on digital marketing, outlines the main theories and frameworks used in the field, and suggests areas for contribution in this rapidly evolving area of marketing and information systems research.

Instruction and examination: Course consists of 1) pre-reading package that will be sent to the admitted students well advance of the course , 2) lectures, 3) small group sessions, and 4) written assignment (draft conference/journal paper 2,000-4,000 words). Students are required to read the articles in the pre-reading package and list up to five issues from each article they felt especially interesting from the perspective of digital marketing and IS theory testing and/or development. The written assignment can either be a literature review type of paper or contain also empirical data from students own doctoral research.

Credits: 6 ECTS

Grading: 1-5 (based on class participation, group work and presentation and written assignments).

Prerequisites: The course suits well for doctoral students doing research in the intersection of marketing and information systems, but is not a prerequisite.

Admittance: 25 students. Send your application (including one page CV and a max. 10 page research plan) to course coordinator by 10th of November 2017 (16.00hrs). The selected students will be informed by email.

Instructors: Professor Heikki Karjaluoto, University of Jyväskylä; Professor P.K. Kannan, University of Maryland; Dr. Joel Järvinen, University of Jyväskylä.

Course coordinator and contact information: Prof. Heikki Karjaluoto, email: