Digital Marketing and Social Media


16.8.- 18.8.2023 (Wednesday – Friday)


University of Jyväskylä, Mattilanniemi 2 (Agora building, room xxx)

Learning goal and objectives

The course gives an overview of academic research on digital marketing, outlines the main theories and frameworks used in the field, and suggests areas for contribution in this rapidly evolving area of marketing and information systems research.

Instruction and examination

Course consists of

1) pre-reading package that will be sent to the admitted students well advance of the course,

2) lectures,

3) small group sessions, and

4) written assignment (draft conference/journal paper 2,000-4,000 words).

Students are required to read the articles in the pre-reading package and list up to five issues from each article they felt especially interesting from the perspective of digital marketing and IS theory testing and/or development. The written assignment can either be a literature review type of paper or contain also empirical data from students own doctoral research.


6 ECTS Grading: 1-5 (based on class participation, group work and presentation and written assignments).


25 students are admitted to the course. Please submit your application (motivation letter max 1 page, short CV max 2pgs and doctoral study research plan max 10pgs) by 31.5.2023 to course coordinator. Notification of acceptance by 2.6.2023.


Professor Heikki Karjaluoto, University of Jyväskylä

Professor P.K. Kannan, University of Maryland

Assistant Professor Joel Mero, University of Jyväskylä

Course coordinator and contact information

Heikki Karjaluoto,, 040-576 7814