Time: 15. – 18.08. 2016
Place: University of Vaasa, Wolffintie 34, 65200 Vaasa
Learning Goal and Objectives: The course focuses on recent developments and issues involved in international and global marketing research, and is divided into six broad thematic areas: overview of international marketing research, consumer buyer behavior, strategy/competitive advantage/performance, multinational marketing strategy, distribution and advertising, and special topics. Through a systematic analysis of articles in each of these thematic areas, students will be exposed to a wide array of international marketing problems and see how these have been effectively accommodated from an academic research perspective.
Instruction and examination: The course consists of three parts: 1) a pre-reading package that is informed by mid-September, 2) lectures with interaction and teamwork and 3) written assignment as the examination of the course to be delivered by Friday 2nd of December 2016.
Students read the pre-reading package beforehand and write a 1-2 page reflective summary on one of the articles named for each of the course days. In the summary the choice of the article and the main learning points for own research should be discussed in addition to the contents. During the lectures the students are expected to actively participate and present their views. This paper should be a reflective summary of the chosen article, including own comments why this article was selected and of main interest issues in the article. The written assignment can be planned to support own doctoral research but should still cover the minimum of half of the course literature. More detail on the assignment will be given during the course.
Presence and informed participation in all four days of class meetings are compulsory. The assignment is evaluated by the faculty named according to the topics. The full course evaluation is based on continual assessment during the teaching and learning activities and on the written assignment paper.
Credits: 6 ECTS
Grading: 1-5
Prerequisites: Phd student
Admittance: To be announced
Instructors: Jorma Larimo, coordinator and general info ( jla@uva.fi) and Leonidas C. Leonidou,
Course coordinator and contact person: responsible ( leonidas@ucy.ac.cy)