Experimental Methods

Experimental Methods

Time and place: 3-7 June 2024 at Aalto Business School (Summer 2024)

Learning goal and objectives:

Throughout the program, participants will acquire knowledge on:

• The benefits and drawbacks of experimental research

• Different types of experimental designs

• The concepts of mediation, moderation, and theoretical models

• The skills needed to design and assess experiments proficiently

Instruction and examination:

The course provides an overview of experimental research methods, starting with an introduction to causal research and a discussion of its benefits and drawbacks. Various types of experiments will be presented, followed by practical considerations like data collection methods, data analysis techniques and model development. The primary emphasis of the course is on how to design experiments effectively to test causal relationships rigorously in social science research.


  • 3 June 2023 (Monday):
    • 9:00-10:30 Research methods in Marketing.
    • 10:30-12:00 Causality
    • 13:00-15:00 Self-learning: reading experimental papers.
  • 4 June 2023 (Tuesday):
    • 9:00-10:30 Experimental design.
    • 10:30-12:00 Variables, controls, confounds.
    • 13:00-15:00 Self-learning: design a simple experiment.
  • 5 June 2023 (Wednesday):
    • 9:00-10:30 Qualtrics (theory).
    • 10:30-12:00 Qualtrics (practice).
    • 13:00-15:00 Self-learning: design your experiment on Qualtrics.
  • 6 June 2023 (Thursday):
    • 9:00-10:30 Prolific, set up data collection.
    • 10:30-12:00 Data cleaning and set up for analyses.
    • 13:00-15:00 Self-learning: design your experiment on Qualtrics.
  • 7 June 2023 (Friday):
    • 9:00-10:30 ANOVA.
    • 10:30-12:00 Moderation/Mediation Analysis.

Credits: 4 ECTS


Students will be expected to create a research proposal for an experimental study on a subject that interests them. The proposal should include all aspects of the research except for data collection, and it will be evaluated based on the quality of the experimental design and the coherence with the theoretical framework.

The proposal will be evaluated using a five-level grading scale: sufficient, satisfactory, good, very good, excellent.

Prerequisites: None

Admittance: 25 students are admitted to the course.

To apply for enrollment in the course, please send an email to the course coordinator, Anastasia Nanni. The application period ends on April 30, 2024.


Anastasia Nanni, Assistant Professor, Marketing Department. Aalto Business School.

Aulona Ulqinaku, Associate Professor, Marketing Department. Leeds Business School.


Course coordinator and contact information:

Anastasia Nanni,

Assistant Professor,Marketing Department. Aalto Business School.


Phone: +358 50467784