New Product Development and Innovation Strategy: Creativity, Innovation, and Marketing
Time: Online in May: 5.5-9.5 at 19-21:30 and
Onsite in June: 9-10.6 at 10-17
Place: Online via Zoom and onsite at Hanken School of Business, Helsinki
Learning goals and objectives: The purpose of this seminar is to introduce doctoral program students the breadth of new product development (NPD) and innovation strategy topics by reading and discussing important articles in leading journals ranging from a historical to contemporary perspective. The domain of topics contained within NPD and innovation strategy is quite diverse as its interdisciplinary roots come from related fields including management, marketing, economics, psychology, and sociology. You will be encouraged to explore areas beyond our formal readings in preparation of papers, discussion leadership and your presentation. You are encouraged to stay current in your reading in marketing, strategy, and related journals. By reading and discussing journal articles, students will learn to analyse the key ideas, identify the gaps in the literature, and develop their own research ideas toward original scholarly papers in NPD and innovation strategy. The ultimate goal of this class is to help you learn how to write “a research paper” that can be published in a premium journal after writing a final theory paper for international conferences in this class.
Instruction and examination: This Ph.D. seminar course includes 25 hours in an intensive format. The course consists of two teaching periods (online in May and onsite in June) and three parts: 1. Read articles in the pre-reading list, 2. Participate in lectures, presentations, discussions and critiques of articles, and group brainstorming for future research ideas, 3. Write a final theory paper as the examination of the course.
Credits: 6 ECTS
Grading: 1-5
Prerequisites: Ph.D. students in KATAJA program (preferably marketing and strategy/management students)
Requirements:
1. Reading of key assigned articles (3-5 articles each day) in the pre-reading package. Prepare a short presentation, summary and a critique for the assigned article.
2. Lectures by instructors, active participation in presentation, discussion, and critique of an article.
3. Final Research Paper: A written final paper (up to 10 pages, 12-font, double-spaced) should be submitted as the final examination for grading within a week from the end of the class by email.
Admittance: The maximum number of students is 25 and the participants will be selected on the basis of KATAJA’s general instructions. There is no course fee for KATAJA member universities. However, each student has to cover for her/his travel expenses, accommodation and meals.
Please submit your application (motivation letter max 1 page, CV, and doctoral study research plan max 10 pages) by March 15th, 2025 to course coordinator Sanna-Katriina Asikainen. Participants will be selected and notified for the admission on the basis of KATAJA’s general guidelines by March 22nd, 2025.
Instructors:
Subin Im, Ph.D.
Department Head of Marketing and Entrepreneurship
Professor of Marketing, University of Tennessee at Chattanooga
mktgprofim@gmail.com , +1-423-425-5252
Google Scholar: http://scholar.google.com/citations?user=cxS3KNkAAAAJ&hl=en
Sanna-Katriina Asikainen (Sanna Sundqvist), D.Sc. (Tech.)
Associate Professor of Marketing, Aalto University, School of Business
sanna-katriina.asikainen@aalto.fi , +358-50-475-0335
Google Scholar: https://scholar.google.com/citations?user=itegQgQAAAAJ&hl=en&oi=ao
Aalto Website: https://people.aalto.fi/sanna-katriina.asikainen
Course coordinator and contact: Sanna-Katriina Asikainen
sanna-katriina.asikainen@aalto.fi