Time: 8.12.- 10.12.2027
Place: University of Jyväskylä, Mattilanniemi 2 (Agora building, room xxx)
Learning goals and objectives: The course gives an overview of academic research on technologymediated marketing, outlines the main theories and frameworks used in the field, and suggests areas for contribution in this rapidly evolving area of marketing and information systems (IS) research.
Instruction and examination: Course consists of
- pre-reading package that will be sent to the admitted students well advance of the course,
- lectures,
- small group sessions, and
- written assignment (draft conference/journal paper 2,000-4,000 words).
Students are required to read the articles in the pre-reading package and list up to five issues from each article they felt especially interesting from the perspective of digital marketing and IS theory testing and/or development. The written assignment can either be a literature review type of paper or contain also empirical data from students own doctoral research.
Credits: 6 ECTS
Grading: 1-5 (based on class participation and group works during lectures (30%), and written assignment (70%).
Admittance: 25 students are admitted to the course. Please submit your application to the course coordinator by 30.11.2027. Your application must include a brief statement (maximum 300 words) outlining the student’s research interests and their motivation for participating in the course. Applicants will be notified of the admission decisions by 1.12.2027.
Instructors:
Professor Heikki Karjaluoto, University of Jyväskylä
https://www.jyu.fi/en/people/heikki-karjaluoto
Professor P.K. Kannan, University of Maryland
https://www.rhsmith.umd.edu/directory/p-k-kannan
Associate Professor Joel Mero, University of Jyväskylä
https://www.jyu.fi/en/people/joel-mero
Course coordinator and contact information: Heikki Karjaluoto, heikki.karjaluoto@jyu.fi, 040-576 7814